Wine Industry Newcomers Use Disruptive Tactics to Boutique Brand’s Advantage
Entering an established and conservative industry as a new kid on the block can be tough. But disruption of the status quo lies behind some of the world’s most successful…
Australian Winemaker and Scientist Claims Red Wine Prevents Covid
Peter Cap is in love with the red wine he makes. More than that, he’s convinced that it might help us to stay healthy, even inhibiting the virus that’s behind…
Manor Estate Tells the Story Behind Shiraz Wines – and How to Enjoy Them
Wine lovers come in all shapes, sizes, and levels of technical knowledge. “You don’t have to be an expert to enjoy the taste of a good wine,” says Manor Estate’s…
Not Just a “Girly” Drink: Men Love Quality Bubbly To
Manor Estate Sparkling Brut can be enjoyed all year round by all genders. Gendered perceptions often lead to assumptions that ultimately affect consumer preferences, but men are bucking the system, says…
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